Showing posts with label electronic communication. Show all posts
Showing posts with label electronic communication. Show all posts

Thursday, October 15, 2015

The Medium is the Message



SOURCE: http://www.slideshare.net/annejo83/week-13-the-medium-is-the-message


Many scholarly articles have been written to give interpretation on Marshall McLuhan’s "The Medium is the Message.”


The Medium is the Massage was written in 1967, and in it, McLuhan confers writing, voice, and “electric” media, especially television, and their impacts on individuals, society and cognition (McLuhan).

Here is the video of Marshall McLuhan's full lecture about the "Medium is the Message" on ABC last June 27, 1977:

SOURCE:  https://www.youtube.com/watch?v=ImaH51F4HBw

Born in 1911 and passed away in 1980,  McLuhan had no opportunity to understand and experience the Web the way we are familiar with it today, but that never cease him from exerting a magnified influence on it.  It was McLuhan who first conveyed about communication and technology having the capacity to form a “global village.” As a primary educator and pioneered the study of communication and its evolution over time, McLuhan popularized a lot of observations about the effect of new forms of media and expression.  Most prominent to note, McLuhan’s expression “The medium is the message” has had a resounding effect not just on Web design but on mass media generally (Gross, 2011)


Amongst the divergent of interpretation of McLuhan’s “The Medium is the Message”, one glaring perception that has a strong resonance with electronic communication is the one from Visible Artifacts (Summary: The medium is the message, 2008).


The website deciphered that McLuhan is strongly reiterating the participatory role of information technology (essentially electronic communication) in some instances, and its mass media broadcast duty in others (McLuhan).


  • Electronic communication technology curtails distance by lessening the time it takes to talk amongst people and thus weakens social barriers.  McLuhan is believed to have contrived the term “global village,” (McLuhan) that could mean this is both in the sense of “it takes a village to raise a child” (p. 13); and in the sense of community (p. 10): electronic data storage and communication lets people to approach information that their family, peers and locality don’t have.
  • Various media use our sense of sight, touch, sound, smell, (taste?) in several ways, and this in return impacts the way we think and perceive the world, which in turn impacts the environment we create for ourselves.  That is the “massage” in the title.
  • The environment we breathe in is not visible to us, ingrained in it as we are.  One value of art is to draw our thinking to the world we live in.
  • Rowdy technologies can be mystifying to a settled environment.  People try to utilise the new technologies to stay doing what they have done with the old one (p. 74) (single loop) while not perceiving that the new tech essentially alters what can be done (double loop).
  • New media highlights a holistic instead of reductionistic mean of living: roles over goals.
  • The printing press helped transverse individualism in means that the oral tradition (bards) or the copied book (copied by monks) could not. Printing technology formed copyright, and electronic media may alter how that is devised.  He says that the perception of copyright derive with the onset of printing technology (p. 122), because the effort of duplicating texts was so strong that there was no readership by public, no commercial aspect, and  no public texts were shared amongst a small group of scholars.  Printing technology developed public readership, and instantly you could sell your books.  Battling piracy became significant, and thus copyright.  McLuha starts to consider the impact of cheap copying (Xeroxing) on copyright and how it turns easier to get around it (p. 123).

To summarize, allow me to have McLuhan explain himself through his own words:


"When I say the medium is the message, I'm saying that the motor

car is not a medium. The medium is the highway, the factories,

and the oil companies. That is the medium. In other words, the

medium of the car is the effects of the car. When you pull the

effects away, the meaning of the car is gone. The car as an

engineering object has nothing to do with these effects. The

car is a FIGURE in a GROUND of services. It's when you change

the GROUND that you change the car. The car does not operate as

the medium, but rather as one of the major effects of the medium.

So 'the medium is the message' is not a simple remark, and I've

always hesitated to explain it. It really means a hidden

environment of services created by an innovation, and the hidden

environment of services is the thing that changes people. *It

is the environment that changes people, not the technology*."



- Marshall McLuhan, Understanding Me: Lectures and Interviews

(2003).


  FURTHER READINGS:


http://www.leaderu.com/orgs/probe/docs/mcluhan.html


http://www.razonypalabra.org.mx/N/N80/V80/00A_Strate_V80.pdf


https://books.google.com.ph/books?id=jw16AgAAQBAJ&pg=PA182&lpg=PA182&dq=the+medium+is+the+massage+in+electronic+communication&source=bl&ots=cmfXr5f2vN&sig=xli-GE6Fu_xjrytdsRDiPhFYzZ4&hl=en&sa=X&ved=0CCwQ6AEwAzgKahUKEwiputfX08TIAhXLoZQKHdFBAS8#v=onepage&q=the%20medium%20is%20the%20massage%20in%20electronic%20communication&f=false


REFERENCES


Gross, J. (4 July, 2011). The Medium Is The Message. Retrieved 16 October, 2015, from Smashing Magazine: http://www.smashingmagazine.com/201107/the-medium-is-the-message/

McLuhan, M. (n.d.). wikipedia.org. Retrieved 16 October, 2015, from http://en.wikipedia.org/wiki/Marshall_McLuhan

Summary: The medium is the message. (21 September, 2008). Retrieved 16 October, 2015, from Visible Artifacts: http://visual.placodermi.org/2008/09/21/the-medium-is-the-massage/

Wednesday, October 14, 2015

E-COM: Emergence of Technology



1. Discuss the benefits of Electronic Communication:

SOURCE: http://www.meammarketing.com/advantages-and-disadvantages-of-electronic-communication/

I am fortunate to be born on a millennia where the metamorphosis of electronic communication has transverse right before my eyes.  From simple handwritten snail mails, to pagers and beepers, to mobile phones as gigantic as a block of solid wood, to palm size mobile phones, and now to the highly technically motivated smartphones.

Peter Day (1997) clearly identifies the breadth where electronic communication networks may help support human network and battle social exclusion in the provision that there is enough access and support from the government.

Community development

Today's commercial organisations harness networked electronic communication technology to improve business efficiency and effectiveness. Likewise, modern networks of electronic community provide both community information and a medium of electronic communication between and within communities.

Community information needs and social exclusion

SOURCE: https://en.wikipedia.org/wiki/Information_and_communication_technologies_for_development

Avenue to the appropriate information at the appropriate time and in a user friendly and easy to understand format, together with the capacity to communicate with right organisations should be a basic right in today's electronic communication society. It is important for those suffering from social exclusion.

Social exclusion can affect the unemployed or the homeless, the elderly or the disabled. It can include those on low-incomes, single-parents ethnic minorities, or members of other minority groups. Nevertheless, the phrase social exclusion can be likewise applied to those residing in rural and peripheral communities who for certain reason are deprived of important support services.

A community-based information resource through electronic communication which supplies local people with local information amongst the widest possible spectrum can go some way to dealing the problem of social exclusion through information deprivation.

Community information resources
 
SOURCE: https://ireneminja.wordpress.com/


For a community information resource to be significant to a community, it must likewise be accessible.  Many people today still do not have access to computers in their homes, and even fewer have modems which enable connection to online information resources. This goes to show that a mechanism must be found that enables people to 'drop-in' to sites situated throughout the community.

Public connectivity points which encourage the 'drop-in' visitor can be located in areas such as community centres, schools, libraries, health centres. Even supermarkets and pubs might be considered appropriate locations.

All the same, access is not simply an argument of public access points and their geographic location per se. Citizens must be able to utilise the electronic communication technology and have the ability to use the information. Because these are skills that many people still do not possess, the issue of connectivity should be linked to education, training and learning.

Education and Training

SOURCE: https://en.wikipedia.org/wiki/Information_and_communication_technologies_for_development

If electronic communication network fail to persuade learning throughout the community through the supply of education courses and training then there is a danger of them augmenting existing electronic communication elitism.

Physical accessibility alone is worth nothing if people can neither exploit nor use either the technology or electronic communication information. Education and training in developing information management and technical knowledge are therefore also concerns of access, and must be fitted to suit needs of users.

Jobs
SOURCE: https://en.wikipedia.org/wiki/Telemedicine

Facilitating community approach to the Electronic Communication Society through training, permits individual and groups to advantage the electronic communication technology for social purposes. However, it also actualizes a local skills-base that can be controlled by public and private sector alike for economic development reasons.

Electronic communication community networks therefore, by addressing training and educational needs, can strengthen local people's employability by developing much in-demand skills.

Electronic democracy

SOURCE: http://www.dsto.defence.gov.au/capability/assured-communications


Electronic community networks are not simply about conceiving an empowered citizenship through civic cooperation. They can also author an open space for social communications. E-mail, discussion groups, bulletin boards, etc. can all be utilised to build communities of interest both beyond and within the geographic boundaries of the local community.

Social responsibility of community networks

Electronic communication networks can facilitate the exchange of information between organisations, and thereby promotes collaboration and cooperation amongst them. This approach can be specifically beneficial to the voluntary sector, by gathering resources in this medium, organisations can prevent duplication of effort; put clients in touch with other right organisations and agencies; and meet the requirements of their client groups more efficiently and effectively.

It is a privilege to have witnessed and experienced the usage of all such amazing evolution and innovation of electronic communication, and I am more than elated to what lies ahead for us.

 

2. Choose Three Netiquettes, search cases that give attention on your chosen netiquettes:

SOURCE: http://sites.psu.edu/aws5868/2014/11/12/netiquette-a-must-for-all/


We expect other drivers to comply to the rules of the road. The same is true as we immerse through cyberspace.  That's where netiquette, a word assertedly coined from either Internet etiquette or network etiquette comes in handy (Etiquette).

1. Use Computer Courtesy

As an Open University student, we often conduct our discussions and insights through an online forum created by our professors.  Within this medium, we are unrestrained to voice our opinions and beliefs in different breadth of issues enmeshed to our topic course.  In most cases, it is inevitable to vent-out our well-kept disgust especially on issues that directly affect us, such as social arguments and everything that encompass within this element.  However, it is our responsibility to remain ‘respectful’ of the readers’ perspective and be ‘considerate’ on the selection of words that will come out in the exchange of our thoughts.  Furthermore, in some instances that fellow students went off to slightly negating views in comparison to our own, it is essential that ‘courtesy’ is likewise observed.   Ultimately, it is our responsibility in re-reading the message before clicking the send button and reading it from the perspective of the recipient.

2.  Think Before Posting
On a reaction made by Holley on an online article (Null), he clearly expressed that unauthorized tagging of a photo by a friend in Facebook is more than inappropriate:

                When you have a family member or friend that took a bunch of photos at a party and they post and tag YOUR NAME on a REALLY HORRIBLE unflattering photo of you then what??? It can be a very mortifying experience..... especially if they do not have the privacy settings in place!! Then its out there for GOD & EVERYONE to see!!! What can you do when you DO NOT want your picture posted on Facebook by others or get the message across to have some common sense to get your permission before they post it???”

Curb the temptation to post every single photo from your birthday party on Facebook, images that may cast your guests in particular in an unflattering situation. If you are in doubt, ask the person of any iffy photos in advance whether they wouldn’t mind you posting the shots; then stand for their wishes. (Null)

3.  Obey Copyright Laws
SOURCE: http://campusreform.org/?ID=5841


Being a student, online portals are our modern digital library of our researches and studies.  However, it has to be made aware to everyone, that everything that is written on the internet or any other sources that is not properly cited is considered a crime of “Plagiarism”. 

Hence, plagiarism is a parallel crime against Copyright Laws, according to Secretary of Department of Justice:

"If an act of plagiarism amounts to a copyright infringement under the Intellectual Property Code, a special law, then the violator may likewise be held liable under the Cybercrime Prevention Act if he/she used information and communications technology (ICT) for its commission,"
she said in her 10-page opinion.

Another incident that created noise among the netizens and social media, was when Sen. Tito Sotto's chief of staff Hector Villanueva conceded in August that one of the senator's speeches had derived from an American blogger but asserted that it was not disobeying the law.
 
Secretary De Lima prompted the public that while plagiarism per se is not expressed as a crime, a person can still be charged and fined if the act flocks to copyright infringement.  She mentioned the most important part that is applicable to all the writers and students out there, that, “When in doubt, cite.” (Mark D. Meruenas, 2012)
 

3. Discuss new Development you want to contribute under technology medium


REAL-TIME 3D VIRTUAL COMMUNICATION


SOURCE:

http://www.computerworld.com/article/2835556/silicon-valleys-next-disruption-reality.htmltp



PAST:
Before direct distance dial (first introduced in a handful of markets in 1951), all long-distance calls were operator assisted by a special long-distance operator even in exchanges where calls within the local exchange were direct dial. Completion of intercity calls was time-consuming and costly as each call was handled by multiple operators in multiple cities. Record keeping was also more complex, as the duration of every toll call had to be manually recorded for billing purposes (Long-distance Calling)

PRESENT:
Email, skype, video chat, viber, and messenger, are only few of the widely used media platforms in communicating with our distance loved ones nowadays.  Bridging the space amongst individuals who are residing on different parts of the world is no longer a challenge these days.

FUTURE:
As a person who is living abroad, I terribly miss my Father, Mother, and relatives way back home.  I am hoping a future where I can possibly speak to them and see them, as if they are really here like a ‘REAL-TIME 3D VIRTUAL COMMUNICATION’.  We’ve seen these kinds in Hollywood movies, and I am confident that this form of innovation in communication is not a far fetch from materialising anytime soon. Well I guess in my lifetime.  I just hope that our present motivation in innovation, is already brewing the next Mark Zuckerberg, or Steve Job’s predecessor.  I wish.  I hope.




FUTURE READINGS:
http://www.workplace-communication.com/types-electronic-communication.html
http://www.meammarketing.com/advantages-and-disadvantages-of-electronic-communication/
http://www.education.com/reference/article/netiquette-rules-behavior-internet/
http://www.bbc.co.uk/webwise/guides/about-netiquette
http://www.eolss.net/sample-chapters/c04/e6-33-02-04.pdf


REFERENCES:

 

Day, P. (1997). The community benefits of electronic networking.
Etiquette. (n.d.). Retrieved 14 October, 2015, from Learn The Web Page: http://www.learnthenet.com/learn-about/netiquette/
Long-distance Calling. (n.d.). Retrieved 15 October, 2015, from Wikipedia: https://en.wikipedia.org/wiki/Long-distance_calling
Mark D. Meruenas. (2 October, 2012). Plagiarism punishable under Cybercrime Law - De Lima. (G. News, Editor) Retrieved 15 October, 2015, from GMA Network: http://www.gmanetwork.com/news/story/276514/scitech/technology/plagiarism-punishable-under-cybercrime-law-de-lima#sthash.ekcTOEy5.dpuf
Null, C. (n.d.). Facebook Etiquette: 10 Rules for Better Socizliainb. Retrieved 15 October, 2015, from PC World: http://www.pcworld.com/article/169120/facebook_etiquette.html